Gratifii launches Australia’s first branded B2B mobile network

Gratifii launches Australia's first branded B2B mobile network

Bonus (ASX:GTI) has announced a five-year partnership with Faster Pty Ltd to introduce Australia’s first branded B2B mobile network, ‘Member’s Mobile’. This service will allow Gratifii’s 85 enterprise customers and their 20 million end users to access mobile plans with monthly savings and coverage across the entire Optus 5G network. The initiative leverages telecommunications as a reward and loyalty tool, delivering significant cost and compliance benefits for participating brands.

Chief executive Iain Dunstan described the partnership as a “disruptive” addition to Gratifii’s services. “Member’s Mobile will enable our customers to offer branded telecommunications services, accelerating savings for millions of Australians at a time when family budgets are under pressure,” Dunstan said. The platform eliminates the need for brands to invest heavily in acquisitions or development of telcos, as Faster’s technology enables the launch of a fully branded network within 90 days.

Gratifii is an Australian-based technology company that designs and develops loyalty and rewards programs in Australia, New Zealand, South Africa and Singapore. Its flagship product, Mosaic, is an enterprise customer engagement cloud platform that allows companies to personalize and manage their loyalty initiatives.

Faster Pty Ltd is an Australian telecommunications studio that develops and operates virtual mobile networks for major brands.

Gratifii is currently negotiating with enterprise customers to launch the service in 2025. While the new offering is expected to improve margins, the company noted that actual financial results will depend on the rate of penetration among end users.

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